The year 2012 was a year of many changes and one in which Fiskars became a more collaborative environment than ever. Our now 4 100 employees in our company have joined together to create Tomorrow’s Fiskars, with our common values of innovation, teamwork, integrity and accountability operating as glue across teams, units, countries, cultures and continents.
Inspired and motivated employees are crucial for our business success. We believe that inspiration needs to be nurtured, and for that reason we have chosen to focus on leadership, wellbeing and engagement. We build and develop our talent together with the business and invest heavily in strengthening our people’s capabilities. Working in a growth company offers exciting career opportunities for our employees and we are also encouraging them to pursue new internal career opportunities by making a move to another business unit, country or function within the company.
For the past five years we have consistently evolved into an efficient branded consumer goods company. Following the shift into a matrix model in 2012 we now have units with clear roles and responsibilities in EMEA; be it a sales unit responsible for promoting our entire brand offering in its market or a category-driven business unit responsible for a winning offering and nurturing our brand portfolio.
Fiskars’ global ambitions have also set the stage for more significant investment in sales and marketing competence development. In autumn 2012, Fiskars started a Marketing Excellence program to share the latest learnings in marketing topics.
-Timo Leskinen, Vice President, Human Resources