ANNUAL REPORT 2012

Fiskars 2012

strategy

Towards Tomorrow’s Fiskars: A world class branded consumer goods company

Fiskars’ strategy aims to get our iconic products into the hands of engaged consumers all over the world and we have the business model and organization designed to ensure that we do this in the smartest way possible. We have the ability to create best-selling, iconic products and build strong brands – and we also have access to the largest trade accounts in the world. Together these form a firm basis for realizing our global ambition.

Since 2008 we have consistently evolved towards a focused and efficient branded consumer goods company. Fiskars has a clear ambition to grow: we want to outperform market growth while maintaining solid long-term profitability.

Mission

Our mission is to enrich lives with lasting products that increase enjoyment and solve everyday problems through their functionality, innovation and design.

Vision

Our vision is to be a global company that delivers:

  • Brands that people desire
  • Lasting products that bring joy
  • Offerings that cater to category leadership
  • Best-in-class trade relations and unique access to global key accounts and
  • Excellence in sales and execution

Ambition

Our ambition is to get our unique products into homes, gardens and backpacks everywhere by intelligent engagement with consumers.

 

 

 

 

 

ICONIC PRODUCTS

STRONG BRANDS

GLOBAL AMBITIONS