ANNUAL REPORT 2012

Businesses

key launches

MP600-ST Multi-Plier

It’s extremely difficult to improve on a Gerber Military classic, but Gerber has done it with development and launch of the MP600 Sight Tool. Built with the same one-handed opening technology as MP600, the updated version has a longer Phillips driver, a combined serrated and fine edge blade, a carbon scraper for weapons maintenance and a newly designed, super-durable front sight adjustment tool. The MP600-ST is Gerber’s new standard in Military issue multi-pliers. Gerber supported the launch with videos, collateral and a PR effort focused on military and tactical media.

Myth™ Hunting Series

Gerber’s fall 2012 launch of an all-new 13-product collection of innovative products targeted today’s modern hunter. The Myth™ series includes fixed blade and folding knives, a headlamp, a saw, a sharpener, common design language and many common features. The series was launched and supported by a digital, social and print advertising campaign, and achieved very strong commercial placement.

Buster SuperMagnum

Fiskars Boats launched numerous new products both for Buster as well as Drive Boats. The most important product launches completed the range both at the top end as well as at the step in end of the range. The new flagship, Buster SuperMagnum is the largest, most comfortable, and fastest Buster ever. The Buster Mini, on the other hand salutes the roots of the Buster boat brand, being a small, rowable outboard boat suitable for every lake and summer cottage.

Gerber MP600-ST

 


 Gerber Myth™


Buster SuperMagnum