ANNUAL REPORT 2012

Businesses

key launches

Sarjaton – shaped by tradition, tailored for today

The launch of this groundbreaking series was a success in 2012 in the Nordic countries as well as in Central Europe. Six designers were involved in creating this new series (or “no-series” as the name is in Finnish) that gives consumers the freedom to combine pieces into unique combinations.

Innovative Fuse Creativity System®

In 2012, we built upon our three-century heritage of delivering innovative cutting tools with the launch of the Fuse Creativity System®. It is the only machine that combines die-cutting and letterpress printing in one easy pass, to instantly add color, texture and shape to bring creative ideas to life with professional-looking embellishments. It exceeds basic die-cutting functionality through product innovation and consumer-inspired features, enabling users to get more done in one easy step. Fiskars Fuse was released mid-year and sold out in less than 24 hours during its world launch on the Home Shopping Network (HSN). Additional online and in-store retail distribution followed throughout the second half of 2012.

New technology: Hackman NOH

In 2012 Hackman launched the innovative NOH (Non-Overheatable) technology in frying pans. This means that the temperature cannot rise beyond 230°C. The pan cannot therefore be damaged by overheating and there is no danger of fats and oils catching fire. NOH Hard Face is technologically unique and, with induction cookers becoming increasingly popular, also very timely. Above all, with NOH the joy of cooking rises to another level.

 

 

Iittala Sarjaton


Fiskars Fuse Creativity System